Love it or hate it: you know your hotel needs to have a presence on social media. You've searched online for tips to improve your channels and read success stories from others who are getting incredible ROI for their properties.
But have you ever wondered how your social media stacks up? Are you getting the same—or even better—results as your competitors? Or, are you missing opportunities to leverage social media to grow your reach, get people talking about your property and ultimately increase your bookings?