Welcome to Beutler Ink’s newest series: Thursdata. This weekly email newsletter is a data viz showcase, in which we look at the numbers behind the news. Politics, science, current events—all fair game for our visualizations. In the Information Age, data visualization is the dominant format by which we understand the onslaught of facts and figures available to us. Thursdata is a way for us to take that data and break it down for you in a visually appealing, digestible way—one of our specialities here at Beutler Ink.
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For our inaugural Issue, we examine the downturn in the soft drink market, as soda cedes dominance to bottled water: