I hope you enjoyed the Confluence Conference as much as I did.
To quickly recap my presentation, Facebook Ads are an excellent tool for gaining actionable market research about your business. By running a few simple A/B/N tests, you can quickly find out which demographics are most excited about your product or service and which ad imagery generates the most clicks. This info will help you not only your online ads, but also your offline marketing and other strategic business decisions.
I've put together a handy cheat sheet which helps you interpret the core Facebook ad metrics. Just fill in the fields below and it's yours.
And don't hesitate to contact me if you have any questions about how to leverage social media for ROI.