We partnered with Fashion Bloc, an online collection of up-and-coming Eastern European fashion designers, to raise brand awareness in advance of the site’s e-commerce launch. We concentrated on the brand’s Instagram presence, a perfect place to create interest due to the channel’s visual and fashion-minded nature.
We photographed products, edited high-quality shots from the designers, and curated striking images from the web to tell Fashion Bloc’s story. We focused on the designers and their inspirations to allow audiences to enjoy a behind-the-scenes take on fashion. We also developed a campaign called #StyleProfile that encouraged users to tag friends who fit the profiles inspired by Fashion Bloc designers.
Through our quality content, style campaign and strategic hashtagging, we grew the channel’s followers by 330% and increased average engagement per post by 71% in just 10 weeks.