accel partners

Growthverse

In partnership with Accel Partners, we attempted the impossible: to make sense of the crowded and rapidly growing marketing technology landscape. The result is Growthverse, an interactive visualization of more than 800 technology solutions available to marketers.

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We designed and developed the site based on a spreadsheet taxonomy thoughtfully crafted by Kobie Fuller, of Accel, and Jascha Kaykas-Wolff, of Mozilla, with input from over 100 CMOs.

Throughout the design process, we kept usability top-of-mind. On the backend, we partnered with startup data provider Mattermark to regularly refresh the company metadata and search-as-a-service provider Algolia to power search.

The visualization was featured in TechCrunch and VentureBeat, as well as the homepage of Product Hunt, where it received hundreds of upvotes.

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