Research is the difference between content and intelligence
The best content conveys a clear value proposition to the reader or viewer—maybe an opportunity to learn something new or gain a competitive edge. This is the content influencers share on LinkedIn and Twitter and colleagues immediately email ("Read this when you get a chance…"). Blog posts, videos, white papers and other assets with perceived value attract attention, encourage action, and—most importantly—reflect well on your brand or organization.
The best way to generate unique insights and create valuable content is through careful research and analysis. But if this process were easy, everybody would be doing it. (And hint: they're not.) Many organizations lack the internal bandwidth to pull off deep data dives or conduct thorough market research. Or maybe they already have valuable data on hand, but not in the right format for a social media audience.
Good news: Beutler Ink can help your team execute big-lift research projects, uncover unique insights, and transform data into shareable assets.
We offer the following comprehensive services:
Research is about mining for undiscovered data—which means going deeper than the first page of Google search results. We regularly employ market research tools (Owler, Alexa), government datasets (EIA, BLS), academic depositories (Google Scholar, Academia.edu), and versatile tools like Lexis-Nexis and Google Trends. We also conduct interviews in support of case studies and lead focus groups to gather valuable brand impressions.
Strategy is how you ensure that your content is delivered to the right audiences on the right platforms using the most persuasive messaging. We can help your team create a comprehensive distribution and promotional plan, including social ads, influencer engagement, media outreach, and even live events. A strong strategy can provide a boost for all of your content, but is especially important for assets intended to demonstrate thought leadership or generate leads.
Analysis is about turning data into intelligence. We have a wealth of experience with both market research and public policy, and can help you understand what your data means and how you can apply it. We also know our way around a spreadsheet and can help you identify important trends, correlations, and inflection points.
Content is how we turn intelligence into informational and promotional assets that align with your business objectives. We know how to match data with the right sort of content, whether blog post, white paper, infographic, social graphic, data visualization, one-pager, brochure, slide deck, illustration, animation, video, or interactive site.
Why choose Beutler Ink?
Partners love us because our team is smart enough to move big ideas across the finish line without any prodding. We collaboratively set goals at the outset and create road maps to ensure results. And we keep you updated throughout the engagement to make sure we're meeting deadlines and keeping important stakeholders looped in.
Want to check our work? Here's how we've helped other partners with research lifts: