Wikipedia’s influence cannot be understated
Wikipedia is the fifth-most visited website in the world. With nearly 450 million monthly visitors accessing more than 20 billion pages, it is the world’s most important reference website.
and yet, There is a gap between the Wikipedia community and PR professionals who want to engage with Wikipedia on its own terms.
If you're a PR professional, you know that Wikipedia's important, but you probably don't know how your brand or your clients can best interact with the "encyclopedia anyone can edit."
These days, almost every organization of any significant size maintains a social media policy communicating acceptable online behavior to its employees. However, anecdotal evidence suggests that Wikipedia is usually overlooked in these policies—perhaps because Wikipedia is not always considered to be “social media”—even if a policy is intended to cover it.
In Wikipedia and the Communications Professional: A primer we offer a 100% FREE guide for advising your clients about best practices related to Wikipedia.
This guide will walk you through:
Preparing a request for editors
Dealing with specific issues
Implementing an internal policy
More Free resources
IS YOUR BRAND ELIGIBLE FOR A WIKIPEDIA ARTICLE?
Wikipedia has strict guidelines about what is and isn't eligible for an article. Find out if your brand qualifies with this guide.
10 THINGS TO KNOW BEFORE EDITING YOUR COMPANY'S WIKI PAGE
These 10 needs-to-know will help you understand the risks to know before you try edit your brand's Wikipedia article.