Case Study Design

DemandWorks' innovative lead-generation program—which combines powerful analytics and real-time consumption data—helps leading B2B players place their most attention-grabbing content directly in the inboxes of highly targeted prospects. The company recruited Beutler Ink to develop a series of case studies highlighting big customer wins and detailing exactly how their service delivers engaged leads and consistent ROI.

Our team executed the project with a three-part plan:

  • First, we researched DemandWorks' platform and capabilities, getting a better sense of how the service supports the sales funnel and integrates with existing marketing stacks.  

  • Second, we conducted lengthy interviews with sales and marketing contacts at the two profiled companies—LookBookHQ and PayScale—to find out how DemandWorks is being used by practitioners and what kind of results it delivers.  

  • Third and finally, we combined our research, interviews, and accumulated data into slick, two-page case studies that specify exactly how DemandWorks functions, solves problems, and generates ROI.

Case studies clearly demonstrate a brand's value proposition and are incredibly valuable pieces of content for sales teams. Beutler Ink brings these testimonials to life with sharp copywriting and eye-catching design.

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"We were recommended the services of Beutler Ink by one of our trusted customers and boy did they not disappoint. [The Beutler Ink] team was extremely thorough and did all the 'heavy lifting'. Projects are only as good as their briefs and Beutler Ink delivered two amazing case studies for us which is invaluable in an industry where everything is about ROI."

Gareth Brown
Owner & Co-Founder at DemandWorks Media