Google News Lab

Online News Association Booth

For the second year in a row, the Google News Lab team partnered with Beutler Ink to create a dynamic branded presence at the Online News Association conference, this year in Los Angeles.

By modifying a prefabricated structure and adding custom graphics and prop elements, we created an open and engaging space for ONA attendees to test drive some of the most relevant tools available to journalists in Google’s News Lab.

The visitor response was immensely positive, and one partner said: “The ONA ’15 booth perfectly captured Google’s mission to help journalists build the future of media. The design allowed all of our Google products to shine and attracted hundreds of journalists to the booth.”