Magento

Comic Book EBook Design

To help merchants navigate today's rapidly shifting digital landscape, ecommerce leader Magento created the B2B Commerce Best Practices Book—and then reached out to Beutler Ink for a creative and playful spin. The final 50-page ebook details proven digital commerce strategies to help businesses influence buying habits, reduce expenditures, grow revenue, and create opportunities.


These valuable insights are brought to life with a comic book-themed design style that makes each page pop through eye-catching typography, illustrations, and panel arrangements. This whimsical approach helps the different sections feel visually cohesive while still aligning with brand guidelines.

The ebook not only helped Magento engage B2B merchants but also drove new net leads and underscored their expertise in digital commerce. The final product lives as both a printed comic book and digital ebook that premiered at the Magento B2B Experience live event in Chicago.