EBook design

The holidays are easily the busiest shopping season of the year. To help merchants leverage this increase in customer engagement and sales, ecommerce leader Magento created the 2017 Holiday Commerce Outlook—and then reached out to Beutler Ink to execute design.

The final product—a beautifully illustrated 20-page ebook—details proven digital commerce strategies for merchants, including tips for implementing analytics and creating a seamless checkout experience. This content is supported by an eye-catching design style that makes the ebook seem like a "gift" to be unwrapped, with special insights tucked within like stocking stuffers. The playful illustrations provide visual flourishes while still aligning closely with brand guidelines.

Magento is one of the largest ecommerce platforms with a strong portfolio of cloud-based omnichannel solutions. The ebook is a great resource for their vast network of merchants to boost sales and also drove new net leads and underscored their and their partners’ expertise in digital commerce.