Wyss Foundation

Campaign for Nature Website and Logo

The Wyss Foundation is a private, charitable organization that supports innovative conservation solutions around the world. The foundation reached out to Beutler Ink to create a logo and website in support of their newest initiative, the Wyss Campaign for Nature, which aims to conserve 30 percent of the planet in a natural state by the year 2030.


When a New York Times opinion piece by Hansjörg Wyss announced the campaign—along with a $1 billion donation to accelerate land and ocean conservation efforts—the campaign branding was ready to inform interested readers, journalists, and policymakers.

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Our Approach

The logo needed to be distinct to the campaign, but reflective of the main Wyss Foundation’s branding. The final logo is effectively minimal and bold, and reappropriates the mountain range from the original logo to retain brand recognition.

The new website needed to introduce audiences to the campaign's key benchmarks and implementation plans—including creating and expanding protected areas, establishing more ambitious international conservation targets, investing in science, and inspiring conservation action around the world.