As the social media agency of record for Northwood Hospitality—a portfolio of independent hotels across the country—we plan, develop, and execute the social media strategy for a handful of hotels and resorts. Each property is a distinct destination with a unique voice, which we keep consistent and fresh across platforms while producing fun and engaging content. We also provide robust community management, including responding to customer service issues and reposting great user-generated content like photos and testimonials.
As the digital presence for these properties has grown, we’ve also increased their social advertising campaigns. We craft, monitor, and adjust both organic and paid campaigns on Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Pinterest. Our agile team stays up-to-date on trends and best practices to ensure all of our clients’ content is high quality and engaging.
This multi-pronged approach of content, organic, paid, and management ensures Northwood hotels are the first place fans think to go when booking their next room.