The Ink Tank Blog
The Social Media Landscape: 2023 Trends
Here’s a look at what we expect in the social media landscape this year.
The DOs & DON'Ts of Online Reputation Management
The best way to demonstrate a positive reputation is to earn one, and the best way to do that is to be honest and transparent with your customers and employees. So without further ado, here are our DOs and DON'Ts for online reputation management.
Social Monitoring vs. Social Listening: What's the Difference?
Though often used interchangeably, monitoring and listening reflect two different approaches to tracking your brand's digital presence.
What’s Going to Happen Across the Social Media Landscape in 2021?
With 2021 looming, our strategists put their heads together to come up with a forecast about what’s going to happen on social media in the new year.
Avoid These 5 Common Reputation Management Blind Spots
If your digital monitoring doesn't include these platforms, then you may be missing red-flag mentions that could be damaging to your brand
The Viral Music Social Ecosystem
We compiled data for the most well-known artists that got their first big break on social media, including the year they went viral and the platform they used.
Be Our Guest (Again)
How hotels can nail their social media messaging when it's time to reopen.
Instagram Stories Best Practices
Stories is a great place for brands to cultivate authentic connections with their consumers and build community.
Six Reasons to Drop Your Social Listening Service
Why not consider a substantial change for 2019 that will save your business money and free up marketing resources? Drop your social listening service.
What do the Facebook News Feed Changes Mean for Brands?
Mark Zuckerberg recently announced that Facebook would be updating its News Feed algorithm to prioritize content from friends, family, and groups—especially posts that generate conversations.
How To Prove Social Media Drives Hotel Revenue
Here are easy-to-execute steps that will help you track your campaigns and measure their impact.
8 Mistakes to Avoid on your Hotel's Social Media Channels [Slideshare]
Beutler Ink rounded up some of the biggest social media mistakes from eight hospitality marketing pros.
Why Hotels Hire Us for Social Media
As the social agency of record for Northwood Hospitality, a portfolio of independent hotels across the country, we grew the collective properties' social footprint 50% within the first six months.
A look at the new Facebook Pages
Facebook is changing up the Pages layout, updated July 2016.
5 Pinterest for Business Tips No One Told You
If you're advertising on Pinterest, you're going to want to read this first.
A Case For Advertising on LinkedIn (And a Few Tips)
The kids may be all about Instagram and Snapchat nowadays, but LinkedIn, on the other hand, isn't a place I spend a lot of time.
5 last-minute holiday tips for marketers on Pinterest
No matter how you feel about the red cup, one thing's for sure: The holiday season is upon us.
5 Ways to Make Social Platforms Work FOR You
The internet is our medium, and successful brands are chameleons that adapt their message to the ever-changing social media landscape.
How we helped get 672% ROI from a social media contest
For nearly a year, we have worked with Naples Grande Beachfront Resort as the social media agency of record.
Snapchat: From Nudes to News
You best know Snapchat as a way for high schoolers to send risqué photos without risking collateral damage, but it hasn't stopped the company from becoming a daily staple.