DataVisor Booth Design

Illustration
Written By Beutler Ink

DataVisor is a leading developer of machine learning and AI-powered fraud and financial crime detection services. The company asked Beutler Ink to design their booth at the largest global event for the fraud & payments industry, the annual Merchant Risk Council in Las Vegas.

DataVisor illustration
DataVisor booth

The Challenge

To attract attendee attention, DataVisor wanted the booth to feature an illustrated collage (inspired by iSpy and Where's Waldo?) featuring assorted digital devices, payment channels, and nefarious "bad guys" waiting to defraud customers. 

The Solution

We had only a short window to execute the project, but by working closely with their team, we were able to deliver an illustration that: 

  • Showcased an entire ecosystem of points of sale (from brick & mortar stores to online marketplaces), channels of sales (from credit cards to bitcoin), and related security vulnerabilities, all within a Silicon Valley-themed setting;  

  • Used the iSpy game framework to generate conversations; 

  • Featured prominently on DataVisor's social feeds and served as the cover for the booth's takeaway booklet, which we also designed.

Beutler Ink https://www.beutlerink.com/
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