Interacting with Wikipedia is no easy task. But when there's a topic you care about, it can be worth the effort.
Beutler Ink can help you better understand how to work cooperatively with Wikipedia according to the rules developed by its community of editors. If a Wikipedia article exists about your brand, we can help you ensure it's as high quality as possible. If one does not exist, we can help you understand if now is the right time to create one. This process can be difficult, but it's a service we excel at. Our consulting team has over 25 years combined experience on Wikipedia, which we bring to bear on every project.
Have a project you need help with? Contact us for a free consultation.
Why Wikipedia Matters
Wikipedia is the world's most important reference website. With nearly 500 million global readers accessing more than 15 billion articles each month, it is the first (and often last) place readers look for information about virtually every subject. Incredible as Wikipedia can be, it is also far from perfect and never finished. It is also less reliable for some topics within its scope, like brands, companies and organizations.
At Beutler Ink, we enjoy helping our partners improve entries related to their interests.
The Rules of Engagement
Although Wikipedia is the “encyclopedia anyone can edit” the site’s written rules and unwritten customs can be daunting. In particular, the topic of PR and "conflict of interest" on Wikipedia is complex. While "don't edit your own page" is good advice, what one should do instead isn't always clear. As consultants, we are committed to a careful, respectful approach.
Following the advice of Wikipedia co-founder Jimmy Wales, we approach each project as a conversation first, seeking changes by working in open collaboration with the community.
How We Work
A typical project follows a four-step process: goal evaluation, background research, copy writing, and community engagement. Our team carefully reviews your business or brand's entry for improvement and we craft a bespoke plan for moving forward. We place a premium on thorough research and copywriting, with special care for Wikipedia’s Manual of Style. We’ll then work with you to gain consensus within the Wikipedia community. Using this process, we research and write some of Wikipedia’s highest quality articles.
Our aim is for our partners’ articles to be among the best on Wikipedia.