Interviews
We love talking about our work with anyone who is interested to hear about it, and we’ve been fortunate to appear on a wide range of PR, marketing, and business podcasts in recent years. If you’d like to have someone from our team on your show, please email us at hello@beutlerink.com!
Changelog | The Inner Workings of Wikipedia
In this episode of the Changelog podcast, Bill Beutler joins hosts Adam Stacoviak and Jerod Santo for a deep dive into the world of Wikipedia. They explore the site’s official (and not so official) rules, what makes an edit survive or disappear, and how AI tools may help or threaten the platform.
My Way or The AI Way | How Wikipedia Works And Why It Still Matters
Bill Beutler sits down with the My Way or the AI Way podcast to unpack how Wikipedia actually works, how it influences AI models, and what business owners and individuals should know if they want to build a legitimate presence on the platform.
Fuse | Wikipedia’s Crucial Role in the Digital Age
Drawing on Beutler Ink’s expertise in helping organizations manage credibility and information online, Bill discusses the complex relationship between PR and open-source platforms, and the critical role Wikipedia plays in the age of artificial intelligence.
More 2 Marketing | How Brands Can be Successful on Wikipedia
On this episode of the More 2 Marketing podcast, Bill Beutler sits down with Susan Walsh to discuss the importance of having a Wikipedia presence in establishing legitimacy and credibility for your business.
Marketing Spark | Why Wikipedia Could Make (or Break) Your Brand in the Age of AI
On this episode of the Marketing Spark podcast, Bill explains why brands can’t afford to ignore the platform that powers both Google search and AI tools like ChatGPT, and how companies can ethically and effectively manage their presence.
AI Rabbit Holes | Did AI Kill Wikipedia?
Did AI kill Wikipedia? In this episode of AI Rabbit Holes, Bill Beutler talks with Ryan Doser about how brands can use Wikipedia as a powerful trust signal in the age of AI and zero-click search.
Digital Dominance | Wikipedia, Reputation, and the Rise of AI
Bill Beutler joins Jeff Fulkerson on the Digital Dominance podcast to discuss the significance of Wikipedia for brands, particularly in the context of SEO and reputation management.
Schools for Startups | Wikipedia
Joshua Leach, a Wikipedia Strategist here at Beutler Ink, talks to Schools for Startups Radio all about one of the most influential—and misunderstood—platforms on the web: Wikipedia.
In Clear Focus | Wikipedia Strategy for Brands
William Beutler explains why brands must approach Wikipedia ethically, how to navigate its guidelines, and best practices for managing a company’s presence.
ClearBrand | How To Get Links On Wikipedia
In this episode Bill Beutler sits down with Alexander of ClearBrand to discuss how to get links on Wikipedia and what it takes to get your own article.
Keep Optimising | Using Wikipedia to Build Your Brand
Bill Beutler talks to the Keep Optimising marketing podcast about how brands can get a page on Wikipedia and improve their Wikipedia presence.
The Rest is… PR | Working With Wikipedia
This week on The Rest is… PR podcast, Bill discusses the complexities of posting and editing on Wikipedia, and talks about some recent controversies on the platform.
WikiConference NA 2024 | The State of COI Editing
This session, led by Bill Beutler, at WikiConference NA, discusses the current state of COI editing, the implications of paid editing, and how interested parties can participate on Wikipedia ethically.
MarTech Podcast | What Are Best Practices For Updating A Wikipedia Page About You?
In this half of a two-parter, Bill explains best practices for updating a Wikipedia page about yourself, your company, or your client.
Martech Podcast | What Are The Requirements To Get Your Own Page On Wikipedia?
In this episode of the MarTech Podcast, Bill Beutler delves into the requirements for establishing a Wikipedia page.
Democratizing SEO | Creating a Wikipedia Page for Your Brand
Robin FitzClemen, a lead Wikipedia strategist here at Beutler Ink, joins Austine from the Democratizing SEO podcast to discuss creating a Wikipedia page for your brand.
FIR Interview | William Beutler on PR and Wikipedia
In this FIR Interview, Shel and Neville talk with Bill about the current state of Wikipedia's relationship with the PR industry, how AI is affecting Wikipedia, and a host of other topics of interest to communicators.
ImPRessions | How to Use Wikipedia in PR with Bill Beutler
Our president, Bill Beutler, speaks with Jenn and Kalli at Pollack Group about how Wikipedia can be a powerful tool in sharing information on prominent businesses and those who lead them.
Between the Brackets | William Beutler
In this episode of wiki-focused podcast Between the Brackets, Bill discusses the top 10 Wikipedia news of 2023 and reflects on year in the Wikimedia movement and the tech world in general.
CWC 94 | How agencies should think about Wikipedia in 2023
In this episode, Bill talks with agency advisor Chip Griffin about the evolution of Wikipedia and how agencies can help their clients without getting into trouble.