Interviews

We love talking about our work with anyone who is interested to hear about it, and we’ve been fortunate to appear on a wide range of PR, marketing, and business podcasts in recent years. If you’d like to have someone from our team on your show, please email us at hello@beutlerink.com!

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Changelog | The Inner Workings of Wikipedia

In this episode of the Changelog podcast, Bill Beutler joins hosts Adam Stacoviak and Jerod Santo for a deep dive into the world of Wikipedia. They explore the site’s official (and not so official) rules, what makes an edit survive or disappear, and how AI tools may help or threaten the platform.

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Fuse | Wikipedia’s Crucial Role in the Digital Age

Drawing on Beutler Ink’s expertise in helping organizations manage credibility and information online, Bill discusses the complex relationship between PR and open-source platforms, and the critical role Wikipedia plays in the age of artificial intelligence.

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AI Rabbit Holes | Did AI Kill Wikipedia?

Did AI kill Wikipedia? In this episode of AI Rabbit Holes, Bill Beutler talks with Ryan Doser about how brands can use Wikipedia as a powerful trust signal in the age of AI and zero-click search.

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