MPAA SXSW Lounge

For Beutler Ink’s live event debut, we teamed up with the Motion Picture Association of America and The Credits Online to create an incredibly fun tribute to Austin, TX, and industry extravaganza South by Southwest festival.

Using famous landmarks, fashions, food and cultural icons from the festival and city, we created a limited edition Where’s Waldo?-style poster that attendees could have customized in ‘The Credits’ lounge with their illustrated likeness. Just like The Credits honors the work that makes the film industry possible, we included tons of visual references to the behind-the-scenes work that goes into pulling off SXSW each year to celebrate the unsung heroes of the event.