National Geographic Social Media Content
National Geographic Channel commissioned us to create a variety of social media friendly infographics to promote the premiere of several shows and specials, including Life Below Zero, Doomsday Preppers, Doomsday Castle, Killing Kennedy, and Killing Jesus.
In anticipation of the premiere of Killing Jesus— adapted from the best-selling novel of the same name—we developed graphics to target Nat Geo’s core audience interested in learning more about the history of that time period, part of a promotional strategy that led to a channel record 3.7 million viewers and the highest Facebook engagement rate of any content for the special.
Goals
Generate subject matter interest and awareness
Tactics
Through extensive research, we looked at clothing, occupations, religion, geography, and daily life at the time of Jesus of Nazareth to create fascinating glimpses into a storied historical period. We used a unique style to match the picturesque painting qualities of the show, in which we digitally painted by applying a blend of gauche-inspired brushes to photography. Certain elements were hand-painted and digitized to create a unique photoshop brush set, which was then used as a unifying element across all graphics.
