Wyss Foundation Campaign for Nature
The Wyss Foundation is a private, charitable organization that supports innovative conservation solutions around the world. The foundation reached out to Beutler Ink to create a logo and website in support of their newest initiative, the Wyss Campaign for Nature, which aims to conserve 30 percent of the planet in a natural state by the year 2030.
When a New York Times opinion piece by Hansjörg Wyss announced the campaign—along with a $1 billion donation to accelerate land and ocean conservation efforts—the campaign branding was ready to inform interested readers, journalists, and policymakers.
Our Approach
The logo needed to be distinct to the campaign, but reflective of the main Wyss Foundation’s branding. The final logo is effectively minimal and bold, and reappropriates the mountain range from the original logo to retain brand recognition. The new website needed to introduce audiences to the campaign's key benchmarks and implementation plans—including creating and expanding protected areas, establishing more ambitious international conservation targets, investing in science, and inspiring conservation action around the world.
Video
We also worked with the foundation on a sixty-second video to support their Campaign for Nature initiative.
We began the engagement by transforming key messaging points into a compelling, concise script. Then we created a graphic storyboard and collected voice over options to help our partners at Wyss understand what the finished video would look and sound like. Once we were aligned on direction, we set to work executing the final product.
The video we created:
Grabs viewer attention by leading with an alarming environmental problem and then outlining clearly stated solutions;
Helps frame the issue for policy makers and media members;
Uses captivating video footage and parallax animation to support the storytelling and capture the beauty of the natural world;
Finishes with a clear call to action directing viewers back to the Campaign for Nature website;
Provides a valuable social channel asset to engage key audiences and increase awareness.
