It’s Your New Favorite Resource for Wikipedia Know-How: the BINK Wiki Resource Library
One of the things we love most at Beutler Ink is helping the business world understand how Wikipedia really works. For over a decade, we've worked with communicators, marketers, legal teams, and executives to make Wikipedia better on their topics. Explaining the rules, correcting the myths, and showing how to engage with integrity is a core part of what we do.
That’s why we created the Wiki Resource Library—a place to share what we know, provide practical answers, and make this complex platform a little more comprehensible. When we released the first version last fall, our goal was to give communications professionals good information about how Wikipedia really works, starting with a list of questions we are asked frequently—a “QFA”, to coin a phrase. But we always knew we wanted to turn it into the most useful collection of Wikipedia insight for comms and marketing professionals anywhere on the internet (and, increasingly, in conversations with your favorite AI chatbot).
Today we’re doing exactly that with a major expansion, featuring a new central hub, expanded policy guidance, industry-specific advice, and—for the first time—a custom search tool to help you assess information in sources Wikipedia trusts.
What’s New
A Central Hub for Everything Wikipedia
The new homepage organizes our knowledge into sections organized around several critical questions:
How does Wikipedia work?
What are the rules?
What does notability mean?
How does this apply to my industry?
What do reliable sources say about my topic?
Expanded Policy Guidance
We’ve expanded our coverage of Wikipedia’s core content policies—conflict of interest, notability, neutrality, reliable sourcing, and more—each with its own dedicated page and explaining what the rules say, how they are interpreted by Wikipedia editors, and how they inform working on COI topics.
Industry-Specific Resources
Not every sector faces the same Wikipedia challenges. That’s why we’ve added new pages tailored to industries we know very well, each with its own nuances and considerations:
Each one draws from our deep experience helping clients manage reputations, correct inaccuracies, and highlight their achievements—within Wikipedia’s unique editorial framework.
A Reliable Source Search Tool
Not sure if your brand—or your client—is notable by Wikipedia standards? Or uncertain if a reliable source has covered something you want to add to an exiting page? You’re not alone. Understanding which sources you can turn to isn’t always obvious. Our new Search Reliable Sources tool is here to help. It searches only news sites commonly accepted by Wikipedia editors. This doesn’t mean if you find a bunch of results it’s a slam-dunk, but can tell you if you’re taking a high-percentage shot.
What Else
What’s still here from before:
Our FAQ now has a cleaner layout and improved table of contents.
You can still download Wikipedia & the Communications Professional, our free ebook explaining the nuts and bolts of COI on Wikipedia in plain language.
What’s Moved
A few things are still on the BINK website, just no longer right here:
Interviews with our team on podcasts and YouTube series.
You can and should subscribe to our WikiWise newsletter, which offers a unique perspective on Wikipedia news and trend reporting every month.
Interested in a demo of our AI-powered WikiWatch monitoring tool? Have a look.
What’s Next
We’re not done yet. In future updates to the Wiki Insights Hub, you can expect:
How-To Guides — The next big section will focus on step-by-step guides to seemingly easy but surprisingly wonky Wikipedia tasks. It’ll be one to bookmark.
Wikipedia & AI Visibility — More tools and case studies to help brands understand how Wikipedia content shapes AI-generated answers—and what you can do about it.
Wikipedia for More Industries — An expansion of the Industry specific guidance to cover additional industries, such as automotive, consumer goods, entertainment, news and media, and nonprofit and advocacy.
If you’d like to receive a notification when these features go live, sign up here.
Why It Matters
Whether you’re brand new to Wikipedia or navigating it as part of a broader comms strategy, we think you’ll find something useful here. Some might ask, why are you giving away all of your expertise? Simple: if you’re looking for a Wikipedia consultant, you know we have the goods. And if you’re trying to do this on your own, we'd rather you learn from us (and we’ll be here if it gets too tricky).
Wikipedia plays a major role in online reputation—especially in the age of AI. But AI doesn’t make Wikipedia easier to navigate. And it’s especially difficult if you have a stake in the content of a brand page. That’s why we built this library: to share what we've learned, point you in the right direction, and equip communicators to participate responsibly and effectively. We think the new and improved Wiki Resource Library helps you do just that.
