Cask & Crew Social Media Content
We partnered with Roc House Brands, a leader in the food and beverage industry, to develop and execute social media campaigns to build brand awareness and identity for a quartet of new whiskey offerings known as Cask & Crew. The brand needed to create awareness for these flavored whiskeys, by speaking to whiskey newcomers while not alienating the connoisseur market.
Goals
Build brand awareness and loyalty
Reach and engage an audience that may be interested in whiskey but has not yet developed a taste for it
Develop a consistent brand voice, look, and message
Tactics
To show how Cask & Crew can be an approachable part of viewers’ lives, we created short Facebook videos demonstrating the creation of branded cocktails. We wanted viewers to be able to envision Cask & Crew as a part of the time they take to unplug and relax.
To develop brand affinity with the target demographic, we created blog posts about adjacent subject matter, such as “Women Who Whiskey”. The aim was to cultivate moments of genuine connection, sharing stories and information in a friendly, conversational way, allowing us to connect the brand with new audiences.
“ROC HOUSE has worked side by side with BINK for almost 2 years now and have had fantastic content created for one of our most coveted spirit brands, Cask & Crew Whiskey™. Their team is attentive, detailed, and very creative in their approach and content deliverables. They are also open to feedback and quick to respond to our needs. We are hoping for a long partnership as our spirits brands continue to grow digitally, socially and organically.”
