DataVisor dCube Animation
DataVisor is a leading developer of machine learning and AI-powered fraud and financial crime detection services. The company reached out to Beutler Ink to create an animated video showcasing their new product dCube, a comprehensive fraud management solution.
The Challenge
DataVisor needed a video that would present a high-level introduction to the product, while also highlighting enough pain point-specific functions and features that it would resonate with decision makers. As such, finding both the right framing for the script and appropriate style for the animation would be critical.
The Solution
Artificial intelligence-powered fraud detection is a difficult subject to capture in animation, but by working closely with their team on art direction and script development, we were able to deliver a video that:
Clearly & quickly conveys dCube's value proposition while showcasing key features & benefits
Moves seamlessly between abstract cybersecurity imagery and interface interactions
Translates complex concepts like machine learning into lively visuals
Captures pain points specific to institutions and customers
The video is featured prominently on the dCube landing page and all of DataVisor's social channels.