Once again, the pop culture cognoscenti at Beutler Ink have compiled the most awe-inspiring, astonishing, and (alas) abhorrent moments from a wild year into an exceptional illustration!

You can click above to explore the entire graphic or click here to purchase a copy (and impress friends and family with your excellent taste). You can also scroll further down for a behind-the-scenes look at how our team executed the project and a complete list of depictions.


Pop Culture Marketing Case Studies

Behind the scenes

2017 was a fun year for pop culture, from Stranger Things' thrilling second season to Cardi B's banging singles to the Dancing Hot Dog filter that even your grandma loved. But it was an emotionally grinding year for news, as anyone getting push notifications from the Washington Post or New York Times can attest.

We really struggled when deciding how to depict the wave of vivid sexual assault and harassment accusations leveled against high-profile artists, executives, and politicians. Rather than show Harvey Weinstein, Louis C.K., Roy Moore, or any of the countless other alleged abusers, we focused entirely on the victims brave enough to come forward and tell their stories. (You can see them grouped together near the bottom-left corner of the graphic.)

Thankfully, the other depictions required more creativity than moral calculus—and our artist was more than up for the challenge. We work with a different illustrator on every installment—Mario Zucca in 2013, Noah Smith in 2014, Luke McGarry in 2015, and Niv Bavarsky in 2016—and this year we collaborated with Sanda Anderlon, a digital collage artist based in Croatia whose work has been showcased by Boing Boing, Orlebar Brown, and Vice's Creators Project. Sanda's visually dense style is perfect for this type of panorama, and she completely nailed all of the 100+ depictions our strategists selected.


How many can you identify?

An illustrated answer key is included below, along with a full list of people and events included in the graphic.


Mary Tyler Moore [RIP]

Emmanuelle Riva [RIP]

Stevie Ryan [RIP]

Prodigy of Mobb Deep [RIP]

Bill Paxton [RIP]

Chuck Berry [RIP]

Chris Cornell [RIP]

Roger Moore [RIP]  

Adam West [RIP]

Ralphie May [RIP]

Chester Bennington [RIP]

Jerry Lewis [RIP]

Don Rickles [RIP]

Hugh Hefner [RIP]

Erin Moran [RIP]

Tom Petty [RIP]

Della Reese [RIP]

David Cassidy [RIP]

Lil Peep [RIP]

AOL Instant Messenger [RIP]

Roy Halladay [RIP]

A lurking Stephen Miller (fresh from a track meet)

Louise Linton & Steven Mnuchin make it rain

Donald Trump stares directly into the dark soul of Twitter

Tick tick tick... James Comey makes explosive revelations  

Jared Kushner and Ivanka Trump chew up the scenery

Kellyanne Conway can't even

Melissa McCarthy channels Sean Spicer's impotent hostility  

Cory Chase is aghast at Ted Cruz's taste in smut

Anthony Scaramucci kisses his fifteen minutes goodbye

Robert Mueller gets his Ken Starr on

Steve Bannon dresses in layer upon layer of Pepeism   

Angela Merkel's centre cannot hold  

Kim Jong-Un is being very undude right now

Paul Manafort is in deep дерьмо

Gary Cohn battles Breitbart

Maggie Haberman is the Trump Whisperer

Carter Page radiates eternal sunshine

Women's march

Antifa battles Alt-Right

The 2017 eclipse launches a million Instagram posts  

Las Vegas shooting

Chelsea Manning sentence commuted

Catalonia makes a bid for independence

London terror attack

Ariana wearing "One Love Manchester" sweater at benefit concert

Lauren Sivan, Rose McGowan, Asia Argento (Harvey Weinstein accusers)

Fide the Rescue Dog saves lives after Mexico earthquakes

Hurricane Maria slams Puerto Rico

Patriots make epic comeback (without cheating)

Kneelings NFL players protest police brutality and social injustice

Real Madrid wins Champions League

Chelsea wins Premier League

U.S. men's soccer team fails to qualify for World Cup for first time since 1986  

Kevin Durant joins Warriors, wins championship, enjoys cupcakes

Minnesota star Maya Moore leads Lynx to championship

McGregor vs Mayweather is actually a fun fight!

Patric Hornqvist and Pittsburgh Penguins win Stanley Cup

Dallas Keuchel and the Houston Astros win the World Series

Russian political meddling on Facebook, Twitter and even Pokémon Go  

Fyre Festival is a flop

Bitcoin prices reach all-time high before plunging

Michiko Kakutani leaves NYT

Jemele Hill criticizes Donald Trump on Twitter, causes kerfuffle at ESPN  

Kazuo Ishiguro wins Nobel Prize for Literature

Beyoncé is pregnant… with twins!

Gaga Five Foot Two

Wonder Woman gets rave reviews

Bingo card from Get Out

Luke Skywalker from Star Wars: The Last Jedi

Porg from Star Wars: The Last Jedi

Okja is a must-see fable about a super-pig

Pennywise / It

Valkyrie from Thor: Ragnarok

Hulk from Thor: Ragnarok

Moonlight / La La Land Oscar fiasco

Wolf Warriors 2 is highest grossing Chinese film of all time

Girls Trip is a big hit

X-23 from Logan

Cardi B first female rapper to have number 1 single in 19 years

BTS become first K-pop act to chart on U.S. Billboard Hot 100

Fifth Harmony shades a former member at VMAs

Lil Pump releases debut mixtape

Diane Evans from Twin Peaks

Mixtapes from 13 Reasons Why

Young Pope

The Handmaid's Tale

Rick and Morty's Szechuan sauce fiasco

Ice dragon from Game of Thrones

Aziz Ansari and Lena Waithe win Emmy for Thanksgiving Episode


Desus and Mero

Neo Yokio's Kaz Kaan courts a woman by gifting her an oversized Toblerone candy bar

Pretty Little Liars, series finale

Big Little Lies


The Bachelorette's Rachel Lindsay and Bryan Abasolo

Austin Rogers goes on 12-game Jeopardy winning streak

Betty & Veronica from RIverdale

Stranger Things Season Two

Chapo Trap House is a hit with the 🌹 crowd

The hedge maze from S-Town

Snapchat's Dancing Hot Dog Filter

Salt Bae

Man Looking at Other Woman meme

Milkshake duck foreshadows all of 2017

Trash Dove Facebook sticker goes viral, thanks to Thailand

Gorilla giving TED talk  

Ken Doll with Man Bun

Chris Christie on beach chair

Fidget spinners are 2017's Pog

Millennial Pink

Moschino bouquet dress

Rihanna at Met Gala

RuPaul's Drag Race show winner Sasha Velour

Male rompers (Romphims)

Batman proposes to Catwoman

Captain America is a Nazi who punches Nazis

Zelda: Breath of the Wild

Cuphead is insanely difficult

Panzerhund from Wolfenstein II

Bullet Bill from Mario Odyssey

Meghan Markle & Prince Harry announce engagement

Animal Crossing: Pocket Camp

Rebecca Corry (Louis CK accuser)

Anthony Rapp (Kevin Spacey accuser)

Leeann Tweeden (Al Franken accuser)

Leigh Corfman (Roy Moore accuser)

Roll Safe, the Guy-Tapping-Head Meme

Leonardo da Vinci's Salvator Mundi painting sells for record-breaking $450.3 million

Marion Kelly interrupts dad's BBC interview, charms fans during press conference

Baby Groot from Guardians of the
Galaxy Vol 2

The Vulture from Spider-Man: Homecoming  

The U.S.S. Discovery from Star Trek: Discovery

Edward and Alphonse Elric from Fullmetal Alchemist