Digital Dominance | Wikipedia, Reputation, and the Rise of AI

Bill Beutler joins Jeff Fulkerson on the Digital Dominance podcast to discuss the significance of Wikipedia for brands, particularly in the context of SEO and reputation management. Together they explore the challenges smaller businesses face in gaining visibility on the platform, the importance of notability, and the strict guidelines surrounding edits. Bill shares insights on how to navigate Wikipedia effectively, manage negative coverage, and build a long-term online reputation strategy that incorporates earned media and proactive engagement with the platform.