Get ready to wear out the culinary puns, because Oracle Marketing Cloud recently worked with Beutler Ink to cook up The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs. As a way to turn the traditional case study format into something more engaging and fun, the e-book uses successful case studies from other Demand Generation experts and Oracle customers and provides a delicious recipe for each expert chef’s “secret sauce.” The e-book went on to win top honors at the Digiday Content Marketing Awards.

We were inspired by traditional, printed cookbook layouts to create an engaging look at Demand Gen’s “recipes for success,” paired with whimsical illustrations that look good enough to eat. Marketing leaders and demand gen experts were illustrated as featured master chefs, giving the e-book extra reach by providing branded profile photos for important influencers.