The Marker Resort
Brand Building for New Key West Resort
We worked with the The Marker Waterfront Resort—Key West's first new hotel in 20 years— to build the brand from the ground up. As the resort's social media agency of record, we created profiles on Facebook, Twitter and Instagram in advance of the property's December debut.
To grow each account, we applied a different strategy. For Facebook, we developed targeted ads to attract potential customers likely to travel to Key West. On Twitter, we joined live chats hosted by travel bloggers and tourism gurus to get word out about the hotel among travel enthusiasts. On Instagram, we implemented strategic hashtags to find new followers interested in beaches, Key West nightlife and luxury hotels.
We were able to establish fanbases on all three accounts within just six months. Our copywriting set the tone for the brand's public voice, and our visual content defined the hotel's aesthetic. In advance of the opening, we secured over 30 bookings exclusively through social media.