Our PR agency says it can handle Wikipedia. Should we let them?

Only if they will do it in the open, so ask them directly how they plan to. An agency can legitimately handle real parts of Wikipedia work: watching your article for changes, keeping properly licensed images current, and submitting corrections through Wikipedia's official process. That process means posting suggested changes publicly on the article's discussion page (called the talk page), stating the client relationship, and attaching a news source, so volunteer editors can review them. What no agency can legitimately do is quietly edit your article. An agency that offers to is offering to make you the client in a story about secret paid editing.

The risk falls on you, not just on them. Wikipedia's site-wide terms of use require anyone paid to edit to publicly name their employer and their client. When the work is done properly, your company's name appears in a routine disclosure. When it isn't, your name appears in the investigation, because the volunteers who catch secret editing put the warning banner on the client's article, not the agency's.

The question to ask your agency is simple: "What account will you use, and where will the disclosure appear?" A good agency will have a clear answer. If they hesitate, they probably haven't thought it through, and that is how most of these problems start.

Last updated August 30, 2026.

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