Beutler Ink uses a milestone-based approach to Wikipedia article creation. Every project begins with writing a draft based on the sources available to support notability. We look for in-depth, independent coverage—feature stories, profiles, or reporting that reflects public interest in the subject. Routine mentions, such as being frequently quoted or named in passing, doesn't meet these standards. Each engagement also includes the creation of a Wikidata item, ensuring visibility in structured data even if a Wikipedia article is not approved.
We also account for topic-specific notability guidelines, which can raise or lower the bar depending on the field. Individuals in areas like sports, entertainment, or academia often qualify under well-defined criteria. Companies and organizations, by contrast, face stricter standards—reflecting the high volume of business topics submitted lacking true significance.
To start the process, send your three best links to hello@beutlerink.com and we'll suggest next steps.
