To be usable on Wikipedia, a news article should come from a reputable, well-established publication with a clear editorial process, a history of accuracy, and a willingness to issue corrections. It must be written by a named journalist and should prioritize original reporting over opinion or analysis.
Independence is just as important as reliability. A source is considered independent if it has no financial, personal, or organizational ties to the subject. That means no company blogs, sponsored content, or articles written in collaboration with your brand. Even respected outlets fail this test if the content was produced as part of a paid partnership or closely mirrors your press materials.
In short, Wikipedia favors journalism that decides what to cover on its own terms, not because a company asked or paid for it. The more editorial distance and journalistic rigor a piece shows, the more likely it is to meet Wikipedia's standards.
