Let's see if we can untangle a bit of the bowl of spaghetti that is Wikipedia's policies regarding creating new articles for business reasons.

Recently, we came across an article published by Entrepreneur titled "Need a Business Wiki? Here are 5 Ways to Get Your Brand on Wikipedia", and naturally we had to see what sort of advice it contained. To be frank, the advice in the article is not good.

Naming is hard, and the stakes are high. Done well, a name will bolster brand equity and marketability. Done poorly, it may bring adverse consequences like legal ramifications, SEO conflict, and negative associations. The following is the process we use at Beutler Ink when it comes to product and brand naming.

Brand identity isn’t just a document—it’s a strategic plan for growth. Verbal identity is the counterpart to your visual identity (logo, etc). It’s a descriptive framework for communicating to both external and internal audiences your mission, your core values, and your value proposition.

In a distributed team where a vast majority of our communication takes place over Gmail, our email game has to be on point.

Editing cryptocurrency articles on Wikipedia is tricky. We take a look at why that's the case and identify some sources to avoid for the best chance of success.

The best way to demonstrate a positive reputation is to earn one, and the best way to do that is to be honest and transparent with your customers and employees. So without further ado, here are our DOs and DON'Ts for online reputation management.

Though often used interchangeably, monitoring and listening reflect two different approaches to tracking your brand's digital presence.

With 2021 looming, our strategists put their heads together to come up with a forecast about what’s going to happen on social media in the new year.

We asked our team to share their thoughts on gender equality and here’s what they had to say!

If your digital monitoring doesn't include these platforms, then you may be missing red-flag mentions that could be damaging to your brand

After a busy #PrideMonth spent supporting our clients’ initiatives, we turn the mic to our own Wikipedia Strategist, KJ Young, to discuss what Pride means for her in the workplace.

Here are some marketing alternatives that provide the same benefits as events.

How hotels can nail their social media messaging when it's time to reopen.

Stories is a great place for brands to cultivate authentic connections with their consumers and build community.