William Beutler explains why brands must approach Wikipedia ethically, how to navigate its guidelines, and best practices for managing a company’s presence.

In this episode Bill Beutler sits down with Alexander of ClearBrand to discuss how to get links on Wikipedia and what it takes to get your own article.

Bill Beutler talks to the Keep Optimising marketing podcast about how brands can get a page on Wikipedia and improve their Wikipedia presence.

This week on The Rest is… PR podcast, Bill discusses the complexities of posting and editing on Wikipedia, and talks about some recent controversies on the platform.

In this half of a two-parter, Bill explains best practices for updating a Wikipedia page about yourself, your company, or your client.