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Why Wikipedia Should Treat Company Articles More Like Biographies
Comment Joshua Leach & Bill Beutler 2/18/25 Comment Joshua Leach & Bill Beutler 2/18/25

Why Wikipedia Should Treat Company Articles More Like Biographies

Wikipedia’s approach to company articles isn’t working. A few small rule tweaks could fix it.

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Commons Courtesy: Reusing Creative Commons-licensed media is easier than you think
Comment Joshua Leach 2/4/25 Comment Joshua Leach 2/4/25

Commons Courtesy: Reusing Creative Commons-licensed media is easier than you think

There's a common misconception among certain unnamed news outlets that if something is on Wikipedia, it must be completely and totally free for them to use however they want—especially images. We're going to show you the right way to do things.

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The Heritage Foundation's Ghost War on Wikipedia
WikiWise Beutler Ink 1/15/25 WikiWise Beutler Ink 1/15/25

The Heritage Foundation's Ghost War on Wikipedia

Wikipedia has never been the favorite website of American conservatives, but a new initiative from the Heritage Foundation seeking to "identify and target" editors is a concerning development.

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ClearBrand | How To Get Links On Wikipedia
Media Beutler Ink 1/2/25 Media Beutler Ink 1/2/25

ClearBrand | How To Get Links On Wikipedia

In this episode Bill Beutler sits down with Alexander of ClearBrand to discuss how to get links on Wikipedia and what it takes to get your own article.

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Why Wikipedia’s Top Articles Look the Same Every Year
WikiWise Beutler Ink 12/18/24 WikiWise Beutler Ink 12/18/24

Why Wikipedia’s Top Articles Look the Same Every Year

Wikipedia founder Jimmy Wales' thoughts on the evolving relationship between AI and the free encyclopedia, and the tried-and-true formula that predicts user trends on the platform.

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Wikipedia's Blind Spots: Jimmy Wales on Content Gaps and the Outsider Dilemma
Comment William Beutler 12/16/24 Comment William Beutler 12/16/24

Wikipedia's Blind Spots: Jimmy Wales on Content Gaps and the Outsider Dilemma

In a new interview, Wikipedia founder Jimmy Wales offers insights into Wikipedia's corporate content gaps and how volunteer editors should respond to complaints from the people they write about.

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Keep Optimising | Using Wikipedia to Build Your Brand
Media Beutler Ink 11/27/24 Media Beutler Ink 11/27/24

Keep Optimising | Using Wikipedia to Build Your Brand

Bill Beutler talks to the Keep Optimising marketing podcast about how brands can get a page on Wikipedia and improve their Wikipedia presence.

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Setting the Standard: How Beutler Ink Champions Ethical Wikipedia Consulting
Updates Beutler Ink 11/25/24 Updates Beutler Ink 11/25/24

Setting the Standard: How Beutler Ink Champions Ethical Wikipedia Consulting

It is our pleasure to announce that, for the first time, we have published an ethics statement that outlines our commitment to both our clients and Wikipedia.

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Wikipedia on the Hot Seat in India and Israel
WikiWise Beutler Ink 11/20/24 WikiWise Beutler Ink 11/20/24

Wikipedia on the Hot Seat in India and Israel

Wikipedia is taking flack on many fronts in foreign affairs, with a contentious lawsuit in the Delhi High Court and controversy over an editorial decision about the ongoing Israel–Palestine conflict.

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The Rest is… PR | Working With Wikipedia
Media Beutler Ink 11/8/24 Media Beutler Ink 11/8/24

The Rest is… PR | Working With Wikipedia

This week on The Rest is… PR podcast, Bill discusses the complexities of posting and editing on Wikipedia, and talks about some recent controversies on the platform.

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Beutler Ink reflects on WikiConference North America 2024
Comment Beutler Ink 10/21/24 Comment Beutler Ink 10/21/24

Beutler Ink reflects on WikiConference North America 2024

Beutler Ink brought its largest delegation ever to WikiConference 2024 to develop an even greater appreciation for the community that keeps Wikipedia alive.

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How Wikipedia Fights AI… While it Also Uses AI
WikiWise Beutler Ink 10/16/24 WikiWise Beutler Ink 10/16/24

How Wikipedia Fights AI… While it Also Uses AI

Proposed content moderation laws that could impact user safety, the WikiProject AI Cleanup, and a dedicated effort to tackle misinformation generated by AI.

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WikiConference NA 2024 | The State of COI Editing
Media Beutler Ink 10/5/24 Media Beutler Ink 10/5/24

WikiConference NA 2024 | The State of COI Editing

This session, led by Bill Beutler, at WikiConference NA, discusses the current state of COI editing, the implications of paid editing, and how interested parties can participate on Wikipedia ethically.

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Does a landmark ruling threaten Wikipedia's access to sources?
WikiWise Beutler Ink 9/18/24 WikiWise Beutler Ink 9/18/24

Does a landmark ruling threaten Wikipedia's access to sources?

Wikipedia is under fire on multiple fronts that could very well alter the free encyclopedia as we know it.

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MarTech Podcast | What Are Best Practices For Updating A Wikipedia Page About You?
Media Beutler Ink 9/13/24 Media Beutler Ink 9/13/24

MarTech Podcast | What Are Best Practices For Updating A Wikipedia Page About You?

In this half of a two-parter, Bill explains best practices for updating a Wikipedia page about yourself, your company, or your client.

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