Wikipedia’s Policies and Guidelines
Wikipedia’s policies and guidelines are complex and can even be confusing, but they’re also the reason Wikipedia is taken seriously. To build a credible, lasting presence on the platform, you’ll need to take them seriously, too. Whether you’re exploring the creation of a new article or seeking to improve an existing one, understanding Wikipedia’s rules are your foundation for success.
Conflict of Interest: Navigating Wikipedia Responsibly
Understand why transparency and a light touch are essential when contributing to your brand’s article, and learn best practices for managing conflicts of interest effectively.
Notability: Does Your Brand Qualify?
Learn what makes a topic notable on Wikipedia and how independent coverage plays a critical role in earning a stand-alone article.
Neutral Point of View: Staying Balanced
Understand how Wikipedia maintains neutrality and why articles must present all viewpoints fairly and proportionately.
Reliable Sources: The Backbone of Wikipedia Articles
Learn why Wikipedia values high-quality, independent sources and how to identify the right ones to support your messaging goals.
Independent Sources: Why Independence Matters
Understand why independent coverage is critical to building a neutral and verifiable article according to Wikipedia’s standards.
Additional Policies: Avoiding Common Pitfalls
Learn about avoiding puffery, weasel words, how to follow best practices in tricky situations, and why “original research” is a bad thing