Quite possibly from Wikidata or from your Wikipedia article, and that's good news, because both can be fixed through open processes. Google builds its Knowledge Panels from several sources, and Wikipedia and Wikidata are among the most important. So when the panel names the wrong CEO, gives the wrong founding year, or shows an old logo, don't start with Google's feedback form. Start by finding where the wrong fact actually lives.
First, check your Wikipedia article's infobox, the box of quick facts at the top right. Then check your Wikidata entry, which you can reach from the "Tools" menu on any Wikipedia article. If either one has the error, you've probably found the source. Correct it there, with a solid reference, and you've fixed the record the panel draws from. The panel usually updates on its own afterward, though that can take days or weeks. If both are already correct, use the feedback option on the panel itself, or Google's "suggest an edit" tool if your company has claimed the panel.
Better yet, don't wait for a problem. A ten-minute check of your key facts every quarter catches these errors before anyone else does.
Last updated September 27, 2026.