Anyone can edit it, the same disclosure rules apply, and fixes are usually easier than on Wikipedia. Wikidata is run by the same nonprofit as Wikipedia, so the same site-wide terms of use apply: anyone paid to contribute must say publicly who they work for. Within that rule, updating a fact, adding a reference, or fixing an outdated entry is often less challenging than editing Wikipedia. COI editing is (mostly) tolerated, there are no nuances to debate, and a well-sourced correction to a plain fact is rarely controversial. The main exception is creating a brand-new entry, which Wikidata now restricts for company representatives.
Conflict of interest still matters here. The right approach for a company fixing its own entry is careful and cautious: correct clear factual errors with good sources attached, raise anything debatable on the entry's discussion page, and resist the urge to turn the entry into a brochure. And if a fact is accurate and well sourced but unwelcome, Wikidata will treat it the same way Wikipedia would.
For organizations with many articles and entries, Wikidata belongs in the same regular review as the articles: every entry, every key fact, every source, on a set schedule. If nobody has ever done that review for your organization, it's one of the quickest improvements you can make; talk to us and we can scope it.
Last updated September 27, 2026.
