Beutler Ink 9/19/14 Beutler Ink 9/19/14

Content marketing advice from a lovestruck android [essay]

Highlights from HubSpot's INBOUND content marketing conference held this week in Boston.

Beutler Ink 9/16/14 Beutler Ink 9/16/14

For Immediate Release: "Wikipedia and the Communications Professional: A Primer"

Our new ebook, which aims to provide a concise but actionable starting point for those working in PR, marketing and related communications fields who have corrections or suggestions to offer Wikipedia.

Beutler Ink 9/15/14 Beutler Ink 9/15/14

Wikipedia Opens Up with First Transparency Report

The Wikimedia Foundation has issued its First Annual Transparency Report.

Beutler Ink 9/4/14 Beutler Ink 9/4/14

Infographic: Charting the #ALSIceBucketChallenge Internet Sensation

Our infographic charts the impact of this internet sensation from search trends and donations to the iciest celebrity videos according to YouTube views.

Beutler Ink 8/26/14 Beutler Ink 8/26/14

Six Things You'll Love About Our New Website

If our previous website was a totally practical four-door sedan, our new site is a Ferrari—speedy, sexy, and outfitted to the nines.

Beutler Ink 8/12/14 Beutler Ink 8/12/14

Wikimania 2014: The Past, Present and Future of "Paid Editing"

Today on The Wikipedian, my blog about exactly what it sounds like, I've got a long post up about a presentation I took part in at last weekend's Wikimania conference in London.

Beutler Ink 7/15/14 Beutler Ink 7/15/14

Top 5: Company Instagrams Doing It Right

Here's a quick low-down on some of the brands that I think are doing it right, and what you can learn from them.

Beutler Ink 6/25/14 Beutler Ink 6/25/14

Responsive Social Media: The Secrets to Success

Think of your agency as a group of journalists and your brand as a publisher, resisting the urge to make all the news about your brand.

Beutler Ink 6/23/14 Beutler Ink 6/23/14

Why I Love Working in a Distributed Team

Here at Beutler Ink we are a distributed team, working from locations all across the country and with people from all around the world.

Beutler Ink 6/17/14 Beutler Ink 6/17/14

Jargon, or the Elements of Design

As companies increasingly rely on visual content to help convey their messages to consumers, it’s important for them to have a clear dialogue with the designers and illustrators creating that content.

Beutler Ink 6/11/14 Beutler Ink 6/11/14

Football vs. Football — World Cup Viewers and Super Bowl Viewers

If you had any doubt about the popularity of soccer in the rest of the world, let those doubts be dashed.

Beutler Ink 6/10/14 Beutler Ink 6/10/14

Wikipedia and Public Relations: A Possible First Step in Repairing a Troubled Relationship

For the first time, 11 of the top public relations and marketing companies have come together to release a joint statement expressing support for Wikipedia's goals.

Beutler Ink 6/10/14 Beutler Ink 6/10/14

Exploring the Chinese Social Media Landscape: A Not So Lonely Planet

Exploring China's social landscape

Beutler Ink 6/4/14 Beutler Ink 6/4/14

How the PR Industry Views Wikipedia: A Conversation at WikiConference USA

Late last week I attended WikiConference USA in New York City, the first conference specifically for Wikipedians from the United States.

Beutler Ink 5/30/14 Beutler Ink 5/30/14

Social Content's Nine Lives: How Evergreen Content Reemerges

Content is king on the Internet, but viral empires are fleeting.

Beutler Ink 5/27/14 Beutler Ink 5/27/14

Will Facebook Acquisition Create a Rift Between Oculus and Gamers?

Earlier this month at the SXSW festival, Beutler Ink's Jenny Karn and Bill Beutler decided to take an hour to wait in line and try out the upcoming version of the Oculus Rift virtual reality headset.