The most infamous marketing fails on Wikipedia, foiled attempts to manipulate Wikipedia, and great examples of why you'll want an agency that understands Wikipedia's rules for brands.

Here’s a look at what we expect in the social media landscape this year.

Beutler Ink won 2 MarCom Awards. Why do industry awards matter?

Elon. Iran. Webb. How much of 2022 do you remember? Take your memory for a jog with our illustrated class portrait of the past year!

Which has more viewers, the Superbowl or the World Cup?

We see awards as an integral part of brand strategy for us and for our clients. See how we won 4 Davey Awards in 2022.

We’ve talked about key policies and guidelines, and the types of sources which help you the most in showing the Wikipedia community your subject deserves a standalone article. Now, it's time to tackle the question of what your draft should look like.

How do I know if my new article will meet Wikipedia's guidelines?

Let's see if we can untangle a bit of the bowl of spaghetti that is Wikipedia's policies regarding creating new articles for business reasons.

Recently, we came across an article published by Entrepreneur titled "Need a Business Wiki? Here are 5 Ways to Get Your Brand on Wikipedia", and naturally we had to see what sort of advice it contained. To be frank, the advice in the article is not good.

Naming is hard, and the stakes are high. Done well, a name will bolster brand equity and marketability. Done poorly, it may bring adverse consequences like legal ramifications, SEO conflict, and negative associations. The following is the process we use at Beutler Ink when it comes to product and brand naming.

Brand identity isn’t just a document—it’s a strategic plan for growth. Verbal identity is the counterpart to your visual identity (logo, etc). It’s a descriptive framework for communicating to both external and internal audiences your mission, your core values, and your value proposition.

In a distributed team where a vast majority of our communication takes place over Gmail, our email game has to be on point.

We’re a brand strategy agency who rebranded our own website. Take a look inside our process!

Editing cryptocurrency articles on Wikipedia is tricky. We take a look at why that's the case and identify some sources to avoid for the best chance of success.