The Ink Tank Blog
For Immediate Release: "Wikipedia and the Communications Professional: A Primer"
Our new ebook, which aims to provide a concise but actionable starting point for those working in PR, marketing and related communications fields who have corrections or suggestions to offer Wikipedia.
Wikipedia Opens Up with First Transparency Report
The Wikimedia Foundation has issued its First Annual Transparency Report.
Wikimania 2014: The Past, Present and Future of "Paid Editing"
Today on The Wikipedian, my blog about exactly what it sounds like, I've got a long post up about a presentation I took part in at last weekend's Wikimania conference in London.
Wikipedia and Public Relations: A Possible First Step in Repairing a Troubled Relationship
For the first time, 11 of the top public relations and marketing companies have come together to release a joint statement expressing support for Wikipedia's goals.
How the PR Industry Views Wikipedia: A Conversation at WikiConference USA
Late last week I attended WikiConference USA in New York City, the first conference specifically for Wikipedians from the United States.
Video: Wikipedia Best Practices, in a Nutshell
A solid introduction to how we think about Wikipedia best practices from a client consulting perspective
"So, how do you work with Wikipedia, exactly?"
We get asked this question a lot. Sometimes it's from a potential client partner wondering about our process. Other times, it's from an acquaintance at a party when mention that we're "professional Wikipedians".
Why was my Wikipedia page deleted?
There are several common reasons for Wikipedia pages being deleted. Let's go over the three that most often relate to articles for companies and individuals.
Why do people edit Wikipedia?
In the first installment of this short series, we considered who edits Wikipedia.
So, who edits Wikipedia, anyway?
If you've only ever been a reader of Wikipedia, you might have heard that it's "the encyclopedia anyone can edit"—but who actually is editing it?
Wikipedia Needs to Change. Here's How it Can
In the February issue of PR Week, I've got a one-off column making the case that Wikipedia's long-term growth requires a reassessment of its volunteer culture.
How do I find out if my company can have a Wikipedia page?
If your company or organization isn't already the subject of a Wikipedia article, the question has probably come up: can my company have a Wikipedia page?
"Wikipedia and Public Relations: A New Framework"—Industry roundtable discussion for Friday, Feb. 7
For as long as Beutler Ink has existedour founder and team have sought to find ways to bridge the gap in understanding between companies and Wikipedia.
On Wikipedia and Public Relations: Wiki-PR's Case Study in Worst Practices and What Comes Next
For those readers not up to speed, Wiki-PR is a little-known company identified as the culprit behind several hundred deceptive Wikipedia accounts.
The Wending Ways of Words
We tend to think of words as fixed, immutable—they mean something, dammit. And unless we’re channelling the Mad Hatter from Alice in Wonderland, we expect that everyone will pretty much agree on what that meaning is (even of the word is).