We see awards as an integral part of brand strategy for us and for our clients. See how we won 4 Davey Awards in 2022.

We’ve talked about key policies and guidelines, and the types of sources which help you the most in showing the Wikipedia community your subject deserves a standalone article. Now, it's time to tackle the question of what your draft should look like.

How do I know if my new article will meet Wikipedia's guidelines?

Let's see if we can untangle a bit of the bowl of spaghetti that is Wikipedia's policies regarding creating new articles for business reasons.

Recently, we came across an article published by Entrepreneur titled "Need a Business Wiki? Here are 5 Ways to Get Your Brand on Wikipedia", and naturally we had to see what sort of advice it contained. To be frank, the advice in the article is not good.

Naming is hard, and the stakes are high. Done well, a name will bolster brand equity and marketability. Done poorly, it may bring adverse consequences like legal ramifications, SEO conflict, and negative associations. The following is the process we use at Beutler Ink when it comes to product and brand naming.

Brand identity isn’t just a document—it’s a strategic plan for growth. Verbal identity is the counterpart to your visual identity (logo, etc). It’s a descriptive framework for communicating to both external and internal audiences your mission, your core values, and your value proposition.

In a distributed team where a vast majority of our communication takes place over Gmail, our email game has to be on point.

We’re a brand strategy agency who rebranded our own website. Take a look inside our process!

Editing cryptocurrency articles on Wikipedia is tricky. We take a look at why that's the case and identify some sources to avoid for the best chance of success.

36 Days of Type is an annual open call for artists and designers to design a creative interpretation of each letter of the Latin alphabet (plus standard Arabic numbers) for each day of the challenge. We decided to enter, designing the letters for our agency nickname, “BINK”.

We illustrated the people and events that shaped 2021. How many can you recognize?

We asked three incredible AAPI creators from diverse backgrounds to illustrate the year to come from their own unique perspectives.

The best way to demonstrate a positive reputation is to earn one, and the best way to do that is to be honest and transparent with your customers and employees. So without further ado, here are our DOs and DON'Ts for online reputation management.

Though often used interchangeably, monitoring and listening reflect two different approaches to tracking your brand's digital presence.