Wikipedia is stuck in the middle as AI integration continues, while political critics seek to control it.

On this episode of the More 2 Marketing podcast, Bill Beutler sits down with Susan Walsh to discuss the importance of having a Wikipedia presence in establishing legitimacy and credibility for your business.

Volunteer editors are trying to make it easier to identify AI-generated content and Republican members of Congress are targeting Wikipedia over claims of antisemitism.

On this episode of the Marketing Spark podcast, Bill explains why brands can’t afford to ignore the platform that powers both Google search and AI tools like ChatGPT, and how companies can ethically and effectively manage their presence.

The AI revolution is here and media organizations are being forced to adapt. Wikipedia will have to grapple with those changes, and it could transform how we get our information forever. 

Feel the need for speed? The gavel came down quickly for the Wikimedia Foundation in the British courts, and speedy deletion is now an option for draft articles filled with "AI slop".

AI chatbots lean heavily on two surprisingly similar—but fundamentally different—corners of the internet. One prizes authority, the other authenticity. Together, they’re reshaping how brands appear in AI-driven answers.

Copyright or copywrong? Tesla tries to take down its logo images while German researchers raise flags about accuracy.

Did AI kill Wikipedia? In this episode of AI Rabbit Holes, Bill Beutler talks with Ryan Doser about how brands can use Wikipedia as a powerful trust signal in the age of AI and zero-click search.

Bill Beutler joins Jeff Fulkerson on the Digital Dominance podcast to discuss the significance of Wikipedia for brands, particularly in the context of SEO and reputation management.

Joshua Leach, a Wikipedia Strategist here at Beutler Ink, talks to Schools for Startups Radio all about one of the most influential—and misunderstood—platforms on the web: Wikipedia.

AEO, GEO and LLMO, oh my! Wikipedia is secretly at the center of a new marketing discipline. Plus, how Wikipedia editors reacted to a Wikimedia Foundation experiment with AI summaries.

Explaining the rules, correcting the myths, and showing how to engage with integrity on Wikipedia is a core part of what we do. That’s why we created the Wiki Resource Library—a place to share what we know, provide practical answers, and make this complex platform a little more comprehensible. 

Wikipedia has an up and down month in the international court system, Congress and the Trump admin question its inner workings, all the while its parent organization is on the hunt for new leadership.

Thanks to everyone who joined the recent PRSA NCC session on Managing Wikipedia the Right Way. Here are some resources to build on what you learned.