Welcome to the BINK Quarterly—what Beutler Ink has been up to these past 13 weeks, plus the state of Wikipedia consulting at large.

Wikimedia Foundation staff vote to unionize (just in time for Labor Day) and Wikipedia grapples with Trump's EO to rename Lake Ontario.

A viral post claimed Wikipedia switches to a younger photo when a celebrity dies. We tested it on the 100 biggest deaths of 2025.

Wikimedia Foundation employees are getting a bonus election day this year and Grokipedia has gone radio silent. 

Behind every Wikipedia article lies a sprawling network of discussion pages, administrative work, and powerful volunteers. In our latest volume of What's the Diff we map Wikipedia's hidden infrastructure, revealing who keeps the platform running and the complex systems powering the world's largest encyclopedia.

What did Wikipedia's estranged founder do to get himself kicked off the platform for good? Meanwhile, NYT surveys the growing list of forces arrayed against the online encyclopedia.

In this webinar, our founder Bill Beutler joins Oliver Pechter of HeyAmos to explain why your PR and marketing teams should care about Wikipedia in the age of AI.

Welcome to the latest edition of the BINK Quarterly, a roundup of what Beutler Ink has been up to over the past 12 weeks, and the state of Wikipedia consulting more broadly.

Wikipedia editors might revolt over perceived union busting at the Wikimedia Foundation and new analysis puts even more concrete numbers on the importance of Wikipedia to various AI models.

Wikipedia isn't just for reading anymore. Over the past two years, creative developers have transformed the free encyclopedia into games, trading cards, and interactive experiences. Here's a non-exhaustive list of alternative ways to interact with Wikipedia.

Wikipedia is massive, but just how massive? In this issue of What's the Diff, we break down the scale of the encyclopedia and pull back the curtain on a side of Wikipedia most readers never see.

New reports offer conflicting takes on how important Wikipedia is to AI-generated results and the Wikimedia Foundation is preparing for the future. Read more about it in this edition of WikiWise.

Beutler Ink's new data visualization series reveals the surprising patterns, hidden mechanics, and massive scale behind the world's most-read reference work, one graphic at a time.

Wikipedia just banned AI from writing its articles, Bollywood inspires an edit war, and a Wikipedia feature you didn't know existed. All in the latest WikiWise.

AI is reshaping how people find information, and Wikipedia is right at the center of it. That's where we've been for 15 years, and we're continuing to lead the industry in helping our clients navigate this critical yet often mystifying platform.